A few posts ago, I mentioned how I was bursting with excitement over the the upcoming strippable co-branding effort by ERES + CHANEL... shot by none other than Mr. Karl Lagerfeld himself. I recently received an email, announcing the online version of the aforementioned co-branding project. And let me tell you, neither the Kaiser nor ERES disappoints.
The process of removing a layer from the model is not so crude as the word "strippable" might lead one to think. In fact, its not at all the virtual striptease I imagined, because the genius coders have created a sort of bubble tool which removes a layer by the click of your mouse. The result is quite clever-- it allows you to remove part or all of the garment, so you can actually see CHANEL and ERES side by side, instead of simply one layer at a time. It's also entirely too much fun (N.B. I'm easily amused. REALLY, easily amused.) You can explore the co-branding magic yourself here, but it's highly addictive... users click at your own risk.
Karl Lagerfeld's love note about the project. If your French is a little rusty, it translates approximately, to the following:
CHANEL is a headquarters with many children who do not share the name. The house of ERES is part of that. CHANEL will occasionally make bathing suits and lingerie within the framework of a particular collection. On the contrary, ERES does only that, without taking on a shade of the strong image of CHANEL. To wear ERES lingerie under a CHANEL dress is a natural “fashion” step, modern and spontaneous. Normally, co-branding is done between two strangers—here it is in the family.
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