The other day I came across this advert for LaSenza--if you're not familiar with the lingerie brands, think of LaSenza as Victoria Secret's Canadian cousin: moderately priced, average-quality lingerie (eh!)
I can't help but think the concept behind this ad could be clever... musical notes, cup sizes: they're both letters! Cute right? Yet somehow the end product is just a bit disturbing. Maybe its their supine posture and fake orgasm singing faces or maybe its all the serious ho ho ho-ing going on... whatever the reason, I am filing this commercial in the “lingerie advertising fail” category-- at least from the female perspective. If the objective was to weirdly titillate your male audience with an voyeuristic version of deck the halls... then way to go LaSenza marketing team!
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